The Tracker — Attribution Intelligence

Where did your last ten clients come from?

If you paused on that question — you're spending on gut feel. This fixes it permanently. Install once, trace every client to its exact source, and know your real cost-per-client by channel in 90 days. Then you stop guessing and start deciding.

$295
Agency equivalent: $2,500–$7,500 YOU SAVE UP TO $7,205 PDF delivery within 24 hours · Install in under an hour

Install once. Run it for 90 days. You will know exactly where every paying customer came from.No software. No subscription. No ongoing cost. Ever.

Get The Tracker — $295 →

Clear scope. No surprises. You confirm everything before payment.

Not sure this is the right tool? Start with the free score → It tells you exactly which product fits.

Your Exposure Calculator
Monthly Wasted Spend
$1,200
Annual Wasted Spend
$14,400
Clients That Represents
4.1
Revenue Left on Table
$14,400
This is the estimate. The Tracker gives you the real number from actual data.
Get The Tracker — $295 →
What You Receive

Ten documents. Every channel. One system.

ZIP file delivery within 24 hours. Every document is a bulletproof implementation guide — not a report. Written for non-technical business owners. Screenshot by screenshot. Plain language. No jargon. Install once, run forever.

10
Implementation documents delivered
90
Days from guessing to knowing
$0
Monthly fees. No subscription. Ever.
$295
One time. Yours forever.
SERVICE BUSINESS OR DIGITAL-FIRST — THE TRACKER WORKS FOR BOTH

Phone calls, clicks, impressions, online orders, Amazon sales — every channel your business advertises on is covered. The confirmation call determines which modules are most relevant to your specific business. You receive everything.

The Foundation

The Master Tracking Spreadsheet + Quick Reference Card

One spreadsheet. One tab per channel. Pre-built formulas. Weekly entry fields. Consolidated dashboard showing all channels in one view. Cut vs scale decision column built in.

  • One tab per advertising channel
  • Cost per lead and cost per sale — calculated automatically
  • Channel comparison dashboard
  • 10 minutes per week total entry time
  • Works in Google Sheets, Excel, or any spreadsheet
  • No software. No subscription. Ever.

+ The Quick Reference Card — one page, five numbers, print and keep at your desk. The weekly habit that makes the whole system work.

Platform Setup Guides

Every channel. Bulletproof instructions.

Six platform-specific setup guides. Each one follows the same format — what this does, why it matters, how to set it up step by step, how to read the numbers, how to enter them in your spreadsheet.

  • Phone tracking — unique number strategy per channel
  • Google Ads — conversion tracking walkthrough
  • Facebook and Instagram — Pixel setup + attribution guide
  • Additional platforms — TikTok, LinkedIn, Pinterest
  • Amazon — Attribution Tags + Seller Central guide
  • Vanity metrics vs real metrics — what matters and what doesn't

The Intelligence System

From data to decisions in 90 days.

The 90-day protocol, decision rules, and reallocation framework that turn raw numbers into spending intelligence. After 90 days you know exactly what to cut, what to scale, and where to move the budget.

  • 90-day implementation protocol — week by week
  • Mid-point review framework
  • Decision rules — when to cut, when to scale
  • Reallocation worksheet
  • 90-day decision snapshot
  • Permanent ongoing process — runs for the life of your business
WHAT AN AGENCY CHARGES FOR THIS
Google Ads conversion tracking setup $500–$1,500
Facebook Pixel and attribution setup $500–$1,000
Multi-channel consolidation system $1,000–$3,000
Monthly reporting retainer $500–$2,000/mo
Full marketing intelligence setup total $2,500–$7,500
The Tracker — install once, run forever $295
Why $295

The right price for a permanent system.

We thought hard about this price. Here's what we know about what tools like this should cost — and why $295 is where it landed.

WHY $295 IS THE RIGHT NUMBER — AND WHY IT'S GUARANTEED

Low enough that the ROI calculator moment makes the decision obvious. High enough that you take it seriously and actually implement it. Every tool we've seen under $100 sits in a folder. This one gets installed — because you paid enough to care.

WHAT A CONSULTANT CHARGES FOR THIS

A marketing consultant charges $2,000–$5,000 to audit your spend and build a tracking system — then charges monthly to maintain it. The Tracker costs $295 once. Runs forever. No ongoing fees. No dependency.

THE RETURN ON THIS INVESTMENT

The ROI calculator showed you what you're probably losing annually. We're asking you to spend $295 to find out the real version of that number — and fix it permanently. On the worst case scenario that's a 50-to-1 return. Most businesses recover the cost of the Tracker in the first month of knowing what to cut. Clear scope. No surprises. You confirm everything before a dollar changes hands.

You already know something isn't working. The Tracker tells you exactly what — in 90 days, with real data, from your actual clients. Then it tells you what to do about it.

No traffic data required to get started — the Tracker installs once and begins building your data from day one. Every Tracker engagement runs multiple research and industry experts simultaneously — coordinated in real time, directed by one person. That's how a ten-document system covering every major ad platform gets delivered in 24 hours at $295.

What you invest vs. what you recover.

Marketing consultant audit$2,000–$5,000
Custom tracking setup$500–$1,500
Monthly retainer to maintain it$200–$500/mo
The Tracker — install once, run forever$295
Get The Tracker — $295 →

PDF delivery within 24 hours.
Human-reviewed. Every submission read personally.

After 90 Days

What changes when you actually know.

100%

of your clients traced to their source. No more guessing which channel is working.

$0

ongoing cost. No subscription. No software. No maintenance. It runs in a spreadsheet you already own.

1

installation. That's all it takes. Set it up once and it runs for the life of your business.

permanent intelligence. Every decision about where to spend your marketing budget is now backed by real data.

Right fit if...
  • You spend money on digital advertising
  • You can't say which channel produced your last 10 clients
  • You want a permanent system, not a one-time audit
  • You're willing to spend 10 minutes a week entering data
  • You want real intelligence before your next ad spend decision
  • You're in any industry that spends on marketing
Not right if...
  • You want someone else to run it for you
  • You won't commit 10 minutes a week to enter data
  • You're not ready to act on what you learn

If you're not ready to implement what you receive, save your money for now. This tool will be here when you are.

Complete the System

The Tracker tells you which channels work.
Campaign pages make them work harder.

Most businesses drive every ad — Facebook, Google, radio, TV, direct mail — to their homepage. The homepage was built for everyone. It converts no one specifically. A dedicated campaign landing page is built for one medium, one message, one audience, one action. Nothing else. That is why it converts.

WITHOUT CAMPAIGN PAGES

✗ Facebook ad drives to homepage built for everyone

✗ Radio spot sends listeners to generic website

✗ Message mismatch between ad and landing experience

✗ Tracker shows spend but conversion rate stays low

✗ Attribution incomplete — page not built to capture source

WITH CAMPAIGN PAGES

✓ One page built for that campaign and no other

✓ Copy written for the specific medium and audience

✓ Message matches the ad exactly — zero drop-off

✓ Unique phone number pre-configured — every call tracked

✓ Attribution loop closed — Tracker data becomes complete

WHAT EVERY CAMPAIGN PAGE INCLUDES
COPY WRITTEN FOR YOUR MEDIUM

Facebook listener psychology differs from radio listener psychology differs from Google searcher psychology. Copy written for the specific medium and audience — not repurposed from your homepage.

TRACKING PRE-BUILT

Unique phone number placeholder from your Doc 03 channel map. UTM parameters configured. Form connected to email notification with source captured. Everything feeds your Tracker spreadsheet automatically.

PLUG AND PLAY DELIVERY

One HTML file. Hand it to whoever manages your website with one instruction: upload this as a new page. Works on WordPress, Squarespace, Wix, Webflow, or any custom site. No developer required.

WORKS FOR EVERY ADVERTISING MEDIUM
Facebook Ads Instagram Ads Google Ads TikTok Ads Radio Television Direct Mail Billboard Print Ads Amazon Ads LinkedIn Ads Any channel with a CTA
CAMPAIGN PAGE PRICING — TRACKER REQUIRED
ONE CAMPAIGN PAGE

One medium. One campaign. One page.

Facebook, Google, radio, TV, direct mail, or any channel with a call to action. Copy written for that medium specifically. Tracking pre-built. HTML file delivered in 5 business days.

$595
$300 net with Tracker credit
TWO CAMPAIGN PAGES

Two active campaigns. Both tracked. Both converting.

Running Facebook and Google simultaneously? Radio and direct mail? Each campaign gets its own dedicated page. Delivered together within 5 business days. Saves $95 versus two single pages.

$895
$500 net with Tracker credit
FOUR CAMPAIGN PAGES

Every active channel covered. Full campaign suite.

Your four highest-spend channels each get a dedicated page built, tracked, and delivered together. The complete capture system for every dollar your Tracker is measuring.

$995
$700 net with Tracker credit
EVERY TIER INCLUDES

✓ Copy written for your specific medium and audience

✓ One HTML file — upload to any website platform

✓ Unique phone number pre-configured from your channel map

✓ UTM parameters built in — data flows to your spreadsheet

✓ Form with source capture — every lead attributed correctly

✓ One-page brief — what was built and why

✓ Delivered within 5 business days of confirmation

✓ The Tracker is required — attribution needs the foundation

WHAT AN AGENCY CHARGES FOR ONE LANDING PAGE
Strategy and copy for one campaign page $1,500–$4,000
Design and development $1,000–$3,000
Tracking setup and attribution $500–$1,500
One campaign page — copy, build, tracking, delivery $595
Add Campaign Pages to My Tracker →

The Tracker must be purchased first. Campaign pages are confirmed and delivered within 5 business days of your intake submission. Every page built personally — no templates, no automation.

Once you know which channels are working — the Blueprint fixes what those channels drive to. See The Blueprint →

Install once. Track forever.
Know everything.

PDF delivery within 24 hours. Every submission is read personally — no automated sequences. We reply same business day.

Get The Tracker — $295 →