Agencies charge $8,000–$15,000 to build this. No six-week timeline. No brand brief. No retainer. No traffic data required. We evaluate your current site first, reveal every failure, then build the architecture to fix all of it. Hand the result to your designer — it gets done correctly the first time. Already have The Foundation? Your $495 investment applies in full.
Clear scope. No surprises. You confirm everything before payment.
Not sure this is the right tool? Start with The Foundation → It reveals exactly what needs fixing.
Every deliverable is an implementation document — not a report. Your designer gets exact specifications. No translation needed. No interpretation required.
Section-by-section layout built around how your customer actually decides — not how you wish they did.
Every customer scans for risk signals before they call. This framework ensures you're sending the right ones — in the right places.
The piece most DIY projects miss. Everything your front-end designer needs to execute — including protection for you before they start.
Fill-in-the-blank frameworks that translate your actual capabilities into language your customer needs to hear to feel safe hiring you.
Most agencies hand off a finished site. The Blueprint hands off a documented plan so your builder executes the vision correctly — instead of interpreting it and getting it wrong.
Every section is specified. Every trust signal is placed. Every CTA is sequenced. Your designer fills in the design — the strategy is already done.
And if you haven't hired a designer yet — the RFQ template, hire guide, and contract protection document inside the Blueprint make sure you hire the right person and protect yourself before a dollar changes hands.
Tell us about your business and your target customer. We confirm same business day.
Before a single deliverable is built we score your current site against all 22 points. Every failure documented. This becomes your before score — the baseline your after score is measured against.
Complete PDF package delivered within 24–48 hours. Your before score is documented. When your designer implements the Blueprint we run the after score — the improvement is your proof of delivery.
The same architectural thinking agencies charge tens of thousands for. Packaged for any business that has a designer and needs the right plan.
| What you get | Agency charges | Your price | You save |
|---|---|---|---|
| Website architecture + credibility structure | $8,000–$15,000 | $1,295 | UP TO $14,205 |
| Revenue Foundation Score™ — before score documented | $500–$2,000 | Included | UP TO $2,000 |
| Trust signal framework + placement guide | $2,000–$4,000 | Included | UP TO $4,000 |
| Designer RFQ + hire/fire guide | $500–$1,500 | Included | UP TO $1,500 |
| Messaging frameworks + headline templates | $2,000–$5,000 | Included | UP TO $5,000 |
| 30-day implementation roadmap | $500–$1,000 | Included | UP TO $1,000 |
| Everything above — complete Blueprint | $13,000–$26,500 | $1,295 | UP TO $25,705 |
If you're not ready to implement, save your money. The Blueprint will be here when you are.
Running paid advertising and not sure where your clients are coming from? The Tracker solves that separately — and works with everything the Blueprint builds. See The Tracker →
PDF delivery within 24–48 hours. Every submission is read personally. We reply same business day.
Get The Blueprint — $1,295 Investment →Not sure if this is the right tool? Get a free score first →
Nothing here is boilerplate. Nothing is templated. The copy written for a dental practice in Fort Lauderdale is not the copy written for a restoration contractor in Phoenix. The structure built for a law firm is not the structure built for a home services company.
That specificity is the point — and it means we can only run a limited number of engagements at any given time without compromising the work.
Open — accepting new engagements
When capacity fills this section updates. No waitlist pressure. Just an honest limit.
The Blueprint is the foundation. Two upgrade paths are available for businesses that want the copy written for them — or a complete prototype built and ready to hand off.
The plan.
You build it.
The plan + the words.
Your developer builds it.
The plan + the words + the built prototype.
Your developer just makes it pretty.
You get the complete architecture and strategy. Your designer builds from the plan. Full investment carries forward to either upgrade.
$2,100 net with Blueprint credit
Bespoke copywriting plus wireframed PDFs with copy placed exactly where it belongs. Your front-end developer sees precisely what to build — nothing to interpret, nothing to guess. Delivered in 7 business days.
$5,200 net with Blueprint credit
Full HTML/CSS prototype built. Copy written and placed. Color psychology selected for your industry and target client. Trust signals positioned. CTAs sequenced. Delivered as static files your developer cannot get wrong — plus a 5-minute Loom walkthrough showing exactly what was built and why. Your developer inserts your real photos, videos, and final polish.
Delivered in 10 business days from confirmation call. Limited to 2 active engagements at any time.
Interested in Level 2 or Level 3? Submit an intake and select your tier.
Every engagement reviewed by our team before confirmation.